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The 4 Step List Building Plan to Get More Email Subscribers

The 4 Step List Building Plan to Get More Email Subscribers

It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to referContinue Reading >>

Big Brands, False Promises and Marketing Alternatives that Really Work

Big Brands, False Promises and Marketing Alternatives that Really Work

You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy.Continue Reading >>

How to Go Viral: The 5 Keys to Unlock the Viral Door

How to Go Viral: The 5 Keys to Unlock the Viral Door

Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’tContinue Reading >>

[Infographic] Where Teens (and Trendsetters) Spend Their Time Online

When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also haveContinue Reading >>

How to Get a Professional Video Spokesperson for $20

How to Get a Professional Video Spokesperson for $20

Videos are easily one of the biggest opportunities in content marketing right now; both from a content consumption and exposure point of view. Based on all stats and trends it would seem people, in general, prefer video content to written content (I happen to be an exception to that trend, but this isn’t about me).Continue Reading >>

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