Content Strategy Hub - Content Marketing For Small Business

How to Grow Your Presence with a Formulated Content Mix

Posted by Eugene Farber in Content Marketing

Establishing a good content mix is very important to try to capture all of the benefits that can possibly come from content marketing. The benefits have been discussed in the past… Attract Traffic Gain Brand Awareness Get More Leads Get More Sales Establish Yourself as an Expert Earn Trust And the list goes on and… Continue Reading>>

My Yogurt Tells Me Stories: Content Marketing Beyond The Sale

Posted by Eugene Farber in Content Marketing

It’s snack time. I’m currently eating a Siggi’s yogurt. Well…apparently it’s not really yogurt. It’s more like an Icelandic skyr. Before eating a Siggi’s I had no idea what “skyr” even was. So how do I know it’s skyr? Because it told me. Both the front and reverse side of the label tell a story. The front… Continue Reading>>

The Surest Way to Succeed as a New Entrepreneur (And 20 Tweetable Quotes)

Posted by Eugene Farber in Business & Entrepreneurship

There’s a lot of stuff to read isn’t there? So much stuff that it can make your head spin. My “to read” list keeps growing on a daily basis. And it’s very easy to get stuck in the trap of constantly absorbing new information. Then some of that information contradicts each other. And now you’re… Continue Reading>>

Six Ways Accountants Can Use Content To Boost Their Bottom Line

Posted by Eugene Farber in Content Marketing

As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in the country, I realized I knew plenty about accounting but close to nothing in terms of marketing. That is obviously a problem for anyone trying… Continue Reading>>

Value Proposition Testing: Optimize Through Email in 5 Easy Steps

Posted by Eugene Farber in Marketing

Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and needs in your value proposition, you are much more likely to get more leads, and in turn more customers. But how do you craft a successful value… Continue Reading>>