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Marketing for Consultants Survey: The Profitable Tactic You Likely Aren’t Using

Posted by Eugene Farber in Marketing

The good folks over at Consulting Success have recently finished conducting their annual marketing for consultants survey. The results are quite interesting. One thing that Michael Zipursky (head honcho over at Consulting Success) points out is the difference in marketing spend as compared to 2013. Consultants are spending less on marketing. But income levels have stayed pretty… Continue Reading >>

The 4 Step List Building Plan to Get More Email Subscribers

Posted by Eugene Farber in Email Marketing

It’s really difficult to think of a business that can’t benefit from email marketing. It’s cost effective. It keeps you on top of mind of potential customers so that even if they aren’t ready to buy now, you’ll be there when they are…and top of mind of current customers that are more likely to refer… Continue Reading >>

Big Brands, False Promises and Marketing Alternatives that Really Work

Posted by Eugene Farber in Marketing

You know what really grinds my gears? When ancient companies (I’m looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that he was getting plenty of customers to keep busy.… Continue Reading >>

How to Go Viral: The 5 Keys to Unlock the Viral Door

Posted by Eugene Farber in Content Marketing

Chances are you’ve ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content…which isn’t even theirs. And while they’d be the first to admit that they don’t now exactly how to go to viral (that can’t… Continue Reading >>

[Infographic] Where Teens (and Trendsetters) Spend Their Time Online

Posted by Eugene Farber in Marketing

When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when they are online. Teens have more spending power than ever. They also have… Continue Reading >>

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