Author Archives: Eugene

Avoid this Awful Advice to Get the Most out of Your Content

content repurposing marketing

content repurposing marketingWouldn’t it be great if you could actually write less, and get more out of the content you already have? It’s not impossible. In fact, it’s pretty easy.

You can use what you already have to gain more exposure and tap into some of the biggest platforms online as a traffic source…without much extra work.

The world is full of terrible advice. I’d love to say the marketing world is different. But in reality, it’s probably one of the worst offenders.

When I talk to people who want to use content as a part of their marketing mix, one particular piece of advice seems to always pop up: write more.

That sounds like sound advice at first. But in a vacuum, it’s actually pretty terrible.

Just writing, without a plan, without an end goal in mind, is unlikely to lead to anything good.

Content creation does not equal content marketing.  <– Tweet This

One particular case really stands out in my mind.

I spoke to someone who wanted to start a blog-based business. She received advice from someone who told her she should write more, and Tweet out her posts.

The worst part is that this advice came from someone who is in social media for a profession – someone who you would think might be a good person to take advice from.

But simply writing more won’t make readers magically appear. It just leads to more work without more results.

I, on the other hand, would prefer the less work with more results :) .

Note: I’m not saying that you shouldn’t write more. I’m saying that just writing more won’t necessarily lead to any better results. In fact, it might just leave you frustrated. You need more than content…

The Missing Piece 

One of the key things that a lot of people miss in content marketing is the “marketing” part.

A key piece in content marketing is marketing your content! <– Tweet This

Content can drive sales. But in order for that to happen you need people to find it. You need people to see it. You need people to act on it.

That’s why I created my first course; Strategic Content Launch Pad. It’s packed with different methods to promote your content (and the nuances to do it right).

And that’s why I do other marketing experiments and share them with you. Like my SlideShare marketing experiment, for example.

Stretch Your Content Further 

One of the very best ways to stretch your content as far as it can go, and squeeze the most out of it, is to simply repurpose it.

You don’t create anything “new” per se, but it allows you to gain more exposure by tapping into platforms that already have a large user base.

That is why my SlideShare experiment worked so well. A couple minutes, some copy-and-paste, and I was off to the races.

It worked like gangbusters because I was able to tap into two major traffic sources.

Google loves big platforms, so it indexed the document and ranked it fairly highly. And on top of that, I was also able to tap into the traffic within the platform itself.

This simple little copy-and-paste document is receiving over 1,000 views per month. Not bad for a few minutes of work.

What I didn’t mention in my experiment post was that the document had an embedded affiliate link which has been bringing in passive sales.

Of course, this could have just as easily been a link to my own product or service page.

Less effort, more results. Just the way I like it.

But there’s a reason it worked, and you have to get it right…

Maximize Your Exposure

I was able to get this kind of exposure I did for that document because I did one thing right: optimization.

Optimization, in this case, refers to optimizing the content itself and optimizing the actual upload of the document. There are little nuances to the steps you take when you share documents on different platforms that can make a huge difference.

It takes a bit of tinkering and experimenting to figure out how to get these right. It took me a while, but when I did, the results were quite exciting (to say the least).

So I decided to share my knowledge and created a content optimization guide for those of you who don’t want to spend your time experimenting, so that you can get the most out of your content as well.

Click here to get it now.

It covers on-page optimization for your written content (blog posts, articles, etc.), optimization for document sites (such as SlideShare), and optimization for video sharing (read: YouTube).

Whether you decide to invest in the guide or not, remember this…

Content can be an incredible asset if you use it right, and incorporate the marketing bit. Most people aren’t getting as much out of their content as they can.

Are you one of those people? You don’t have to be. Because now you know. And knowing is half the battle :) .

Content Curation: The Ultimate Guide

Content Curation

Content Curation

Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content. But when you curate content, you don’t really have to produce anything.

Sort of…

There are a lot of misconceptions about content curation out there. So I decided to throw together this content curation guide to slice through all the clutter and clarify some things (from my point of view, of course).

What is Content Curation?

Curation is nothing new, really. Historically, “curators” have been associated with museums and art galleries. They pick out what to put up for display.

Radio stations are also curators if you think about it. They hand pick what genre of music will be played, what the individual songs will be, and what order they will be played in.

But never has the ability to curate content (be it visual, audio or text) been so available for the general public.

In fact, most people that have any sort of online presence have curated content at one point or another. Most curation doesn’t happen with marketing in mind, though. I’ll mention more on this later.

Content curation is really just the sharing of other people’s information.

This is similar to how a museum curator would research different art pieces for an exhibit, sift through them, analyze them, and finally decide what to display.

Of course curation isn’t limited to just digital content, but that is really what we’re focusing on here.

David Meerman Scott recently stated that he believes that the use of guest writers is a form of content curation.

I have to disagree with this view point. To me, curation is based in content that already exists; not original content. Publishing new content, even if it is written by a guest, is not curation in the strict sense of the word.

Many blogs accept guest authors. But they often have the stipulation that the content must be original. This is not curation – it is creation (by someone other than the blog owner).

Steps for Content Curation

For proper content curation to take place, there are three steps in the process.

  1. Discovery
  2. Analysis
  3. Curation

Discovery

In order to curate content, you have to have something to share first.

In the discovery stage, you find content to share with your audience.

You don’t have to go out and deliberately find content to share, though. At least you don’t have to if content curation isn’t the staple of your content marketing strategy (which I wouldn’t recommend).

Chances are you are already reading industry blogs and news. It doesn’t have to take much additional effort beyond this to find something to curate.

Of course, finding additional resources for information in your industry never hurt either. And if you want to go the extra mile when curating content, don’t let anyone stop you – it can pay off.

I’ll go over a few ways to find content for consumption, and curation, in a bit.

For most people in a non-business setting, finding content to curate doesn’t have to go much farther than logging onto their favorite social media account. There’s content floating around everywhere!

Analysis

This is the stage where you decide if something is actually worthy of sharing.

There is really no need to overcomplicate this. You don’t need metrics or statistical analysis. You pretty much know right away if the content is good or not.

Yes, this is very subjective. But you are the curator here. You decide what is right for you and your audience.

Curation

This is the stage where you actually share the content you deem fit for sharing.

This is also where things get a bit more exciting because of the countless options that you have.

For example, let’s assume that you logged onto Facebook and saw a picture that you thought was funny in your newsfeed. Someone just shared that with you. You might think it’s worth sharing that with your connections. So you click the “Share” button.

You’ve just curated content.

In fact, content curation is the lifeblood that drives social media. <–Tweet This

But sharing of content can come in many forms, and can come across many different platforms on many different delivery vehicles; especially in a business marketing setting.

It’s up to you to decide which one best suits your needs.

Content Discovery

Finding Content

I want to dive into content discovery in a bit more detail because successful content curation wholly depends on having content to share.

So where do you discover great content?

Here are a few ideas. This list is by no means comprehensive. But it should be enough to get you started.

Aggregators

Aggregators such as AllTop collect RSS feeds and organize them by category. You can go through your category of interest to discover great new content that is appropriate for you.

Other People’s “Curations”

Pretty sure that’s not a real word. But that’s ok.

Check out sites like Scoop.it, where people can collect and aggregate individual articles and posts manually.

Social networks are also a viable option. You can browse around different categories on sites like StumbleUpon and Pinterest. Of course, this may not be the most efficient way to find great content. But it can certainly work.

The Usual Suspects

Don’t be afraid to mention online newspapers and magazines. They cover a wide range of topics and are likely to have a section about your topic of interest.

You can also cite them for breaking news in your industry – something that is always of interest.

Industry Blogs

You probably already know all the “big name blogs” in your niche.

But don’t limit yourself to just those. That’s not always where the best content is.

Try checking out the comment sections on those blogs. Commenters are usually people either looking for advice on the topic or, even more likely, other bloggers in the same niche looking to connect.

Follow the comment trail and you might find some great new bloggers and content.

Attention is heavily skewed towards the “big name blogs” in any industry. You would actually be doing the smaller bloggers, and your readers, a huge favor by exposing and sharing great new content.

This was actually the main reason that Dino Dogan created Triberr – to try and even the playing field between the big-time blogs and the smaller ones. If you get a chance, ask him what he thinks of the content on Mashable, one of the biggest blogs out there J.

Software Tools

I would never recommend that you use any sort of automation tool for content curation. Your personal touch, views and even commentary are what make for a successful content curation campaign.

However, I have no problem with using tools to help you find content to review.

CurationSoft is one such piece of software. I actually found some of the content that I mention in this post using CurationSoft.

I’m sure there are others out there. But I haven’t tested them out.

Keep It Up

Once you find someone that publishes great content, make sure to keep up with them. Chances are they have an RSS feed. So you can subscribe to them through email or just by adding them to an RSS aggregator/reader (I use Google Reader).

This will help you to curate content consistently (say that 10 times fast) into the future if you want to make content curation a stable part of your marketing mix.

Again, this was by no means a comprehensive list. But it should be more than enough to get you started.

Content Curation Pros

Content Curation pros and cons

So why all the hype about content curation these days? What’s the big deal? How can it benefit you and your business?

Here are a few benefits of content curation (if you do it right)…

Clarify

In a world where new content is published at overwhelming rates, curating content, and separating the good stuff from…the not so good stuff…is almost as valuable is publishing new content itself.

Clarifying and cutting through the clutter is a very valuable service you can provide for your audience – now more than ever.

While Google is seen primarily as a search engine, in reality they are a content curator. No two people’s search results will ever be the same (at least not if you are logged into your Google account). Google takes personal preferences and adjusts your search results to fit what they think you want to see when you search.

Now, that brings up some points of contention - none of which I really want to get into discussing here right now. I merely bring this up to show that companies like Google see content curation as a value-added service.

Provide Value

This one is pretty self-explanatory. As long as you are curating quality content, you are adding value for your audience (especially if they may not have found this content without you pointing it out to them).

Build Trust

By providing your audience with quality content, whether it is yours or someone elses, you build trust. You become a go-to, trusted source for information in your niche.

This is very beneficial when you get to the point of promoting an actual sale.

Establish Yourself as a Leader

Displaying your ability to separate the good from the bad displays leadership. Knowing great sources of information shows leadership. And if you add commentary to your curated content, it shows thought leadership.

People follow leaders. People subscribe to leaders. People take leaders’ advice. People buy from leaders.

Improved SEO

If you do content curation right, you’ll get some SEO benefits as well.

Search engines love fresh content on your blog/website. That doesn’t necessarily  mean it has to be your own. The duplicate content penalty only occurs when you have duplicate content on you own website. Having the same, or similar content, to a different website doesn’t really make much difference.

In theory, original content should get the bulk of the SEO benefits from the content. However, my previous experiment with SlideShare marketing certainly proved that that’s not always the case.

If your readers like the content, and share it across social media platforms, your site is the one that is going to get the backlinks and the traffic.

For more information about the potential SEO benefits of content curation check out this post from SEOmoz.

Content Curation Cons

With the purest form of content curation (just sharing other people’s content), you aren’t positioned very well to drive too many decisions. It’s difficult to help people make up their minds about your product or service with someone else’s content.

However, if you do more than just strictly share the content, but rather add your own original commentary as well, you can get around this problem by shifting gears to focus on how it applies to your business. Curation should fit into your content marketing strategy as much creation does.

Another problem that arises is the appeal of automated curation. This is accomplished by using software solutions.  As Mark Schaefer describes…

 At that point, content is not king, it is a commodity.  There is no value-add.

Mark points out several other potential problems that a business pursuing a content curation strategy might face. So it’s definitely a post worth reading.

Types of Curation

Social Sharing

At its simplest form, content curation is the sharing of content on social networks.

When you share a blog post, image or video on Facebook, you are curating it for your friends and subscribers. When you Tweet out a link to content on Twitter, you are curating it for your followers. I can keep going, but you get the idea.

Curation-Aggregation

In my mind, there is a difference between aggregation and curation.

Content curation has a human element, whereas aggregation doesn’t.

AllTop automatically aggregates content. Platforms like Scoop.it do require an actual person to link to content they deem worthy.

However, there is not much more going on then collecting information and sharing links to it.  Scoop.it displays excerpts from posts and link to the original post when you click on the excerpt that interests you.

So I’m going to deem this “curation-aggregation.”

Round-Up Posts

Round-up blog posts are basically curation-aggregation to a smaller degree. And they also happen to take place on your own blog rather than some other curation platform.

Many bloggers have round-up posts where they link to other blog posts based on a certain criteria (this can be based on topic, or on date range, etc).

For example, Danny Iny does a “Best of the Web” feature on Firepole Marketing. And Kristi Hines has her weekly feature called “Fetching Friday.”

Re-blogging/Syndication

There is, of course, the act of just re-blogging someones posts.

While many people argue against the practice, I see absolutely nothing wrong with it if you are giving credit back to the original author. Claiming it as your own is just plain plagiarism, however.

The thing is, most blogs have an RSS feed – this is meant for syndication purposes. If you are re-blogging someone’s posts (and giving credit to them) you are doing nothing short of syndication. They should be happy with it. And it’s absolutely legal.

This really isn’t much different than what content aggregators or curation platforms like Scoop.it do.

Of course if they complain it might not be worth the headache.

Platforms like Tumblr have a built-in Reblog feature. It’s not as easy for self-hosted blogs on WordPress, however. But the fine folks at Triberr are trying to do something about it.

Their WordPress Plugin gives you the ability to Reblog posts (provided the post is written by someone who is also a member of Triberr and is using the plugin).

A reblogged article with Triberr looks a little something like this where Mark Harai reblogged Jens P. Berget’s blog post.

Simplification/Summarization

Cutting through the clutter and providing your audience with great content to consume is one thing, but you can take it a step further and actually summarize the key points of the content.

This saves time and effort for them two times over: the time and effort it takes to find the content, and the time and effort it takes for them to read through and pick out the takeaway points.

This may sound like catering to laziness. But this is a very in-demand service in a world of hyper-content-consumption.

A great example of this is the 500 Business Books project started by BlogCastFM founder Srinivas Rao and FixCourse founder Brad Smith. Here is what 500 Business Books does in their words:

500 Business Books is a free newsletter that profiles one business book each week. It presents the best takeaways, insights, and tips from the top business books in an easy-to-digest format. So you can spend more time putting the advice into practice – and less flipping through Amazon.

I have personally subscribed and I love what these guys are doing.

Commentary

Now let’s take clarifying and summarizing even a step further.

This is really what journalists do when they write stories.

They cite and quote sources and fill in commentary around it. This is a very effective form of curation because you are taking something that exists and adding your personal twist on it.

It is essentially creating something new and different out of existing content. This is more labor-intensive than just providing a link to it, of course, but it also has more benefits.

Since you are adding your own content into the mix, it can be seen as original not only from a search engine perspective, but also from a human perspective.

How to do Content Curation Right

In my opinion, content curation should not be the bulk of your content marketing strategy. Rather, you should use it as a supplementation to creating content.

As I mentioned in a previous section, there are many ways to curate, from strictly sharing to making existing content more original by injecting your own views.

So which one is best?

The easy answer is: it depends.

It depends on the goals you want to accomplish, as well as the platform you are using.

Social media, for example, lends itself well to the strict definition of curation: just share the content. They even make it easy for you with the “Share” button on Facebook, or a quick Re-Tweet on Twitter. You an certainly add a personal comment, but you can’t write too much.

This can establish you as a credible source of information in your industry. But it won’t necessarily drive any traffic back to your site – which means it will be hard to convert your audience into customers.

On the opposite side of the spectrum is the curation/creation hybrid of citing existing content and adding your own commentary. This takes more time, and isn’t purely curation, but it has the greatest direct, measurable benefit to your business.

There are plenty of options here. And, in an ideal world, the right approach is “all of the above.” No matter which approach you take, however, it’s important to remember that…

With content curation, you are the value-add. <–Tweet This

It’s ok to use tools to make tasks easier, and even to find content. But automating the actual curation process is dangerous – and doesn’t add as much value.

I’ll leave you with some content curation technique ideas in this video from Content Marketing World 2011. I don’t necessarily agree with the definitions of “curation” that some of the participants are adhering to. But, nevertheless, there are some great ideas here:

Top WordPress Plugins to Supercharge Your Marketing

Top WordPress Plugins

Top WordPress PluginsOne of the many reasons I love WordPress is the ability to extend it’s core functions with an array of plugins.

It’s very rare that I come across a functionality that I am looking for, for which a plugin does not already exist. Here are just a few of the top WordPress plugins I use here, and on some of my other websites, to make the sailing a little more smooth.

Keep in mind that I say just a few. This is definitely not a definitive list of top WordPress plugins. In fact, I tried to lean towards the plugins that don’t get as much attention on some other blogs.

But I am keeping a much lengthier list of plugins and other tools here; which you can get instant access to.

Anyway, let’s get to it…

 Contest Domination

There is actually a funny story why this makes the top WordPress plugins list. I was about to have a coder friend create a script for me that does exactly what this plugin does.

It’s not for this site, but for another fairly large project I am about to undertake (maybe I’ll talk about it here later). I found it completely by accident; and when I did, I didn’t hesitate to pick it up. I’ve tested it out and it works amazingly well. Don’t you just love it when you find something that perfectly suits your needs?

Content Domination can be used to drive a lot of traffic and create a lot of buzz. I think a tool like this more than deserves to make the list of top WordPress plugins.

 Duplicate Post

This plugin makes the top WordPress plugins for two reasons.

The first reason is that it makes it extremely easy to create “series” posts. It’s something that can save you a lot of time when you are creating content like the “magic content” I talk about here.

The second reason this makes the top WordPress plugins list is the recent change Google made to its Website Optimizer tool. That being, they got rid of it :) .

Now, if you want to use Google to run split tests for free, you must do it from within Google Analytics. To run a test, you need to create several versions of the same page and test those variations. This plugin allows you to create a copy of a post or page with just one click, and then you can edit the copy to test the changes you want.

 End Content

This makes the top WordPress plugins list for its ease and functionality. The “End Content” plugin simply creates a form to input text or code. Whatever you put in automatically shows up at the end of each blog post. That’s how the opt-in form at the end of each blog post appears on this blog.

And that form was getting a lot of action until I installed another plugin, which I will mention further down :) .

 Lazy Load

This makes the top WordPress plugins list because it effects something extremely important: site speed. Of all the many reasons you should worry about site speed, perhaps the most important is that studies have shown that site speed is a huge factor in user experience (and a huge deciding factor of whether visitors will stay on your page or not). And that effects sales.

The plugin works by delaying the loading of off-screen images until the visitor actually scrolls down to them.

 Qoate Scroll Triggered Box

This makes the top WordPress plugins list because it absolutely destroyed another plugin that I love (the “End Content” plugin). Until I discovered this plugin, the “End Content” opt-in form was getting a lot of attention. And while it still gets some today, Qoate Scroll Box isn’t even on the same playing field.

This plugin is the one that powers the opt-in box that slides out of the bottom-right corner of the screen as visitors scroll down the page. You can customize what goes into the sliding field, which side it slides out of and how far down the page the user has to scroll to activate the scroll box.

Pretty powerful stuff, and one of the coolest and most useful plugins I’ve found. Any list of top WordPress plugins that doesn’t include the “Qoate Scroll Triggered Box” is just incomplete.

 Revision Control

This plugin makes the list of top WordPress plugins because it saves you a lot of resources by limiting the number of revised copies WordPress saves.

By default, WordPress saves different revisions of pages and blog posts in case you want to revert to an older version. But do you really need 10 copies of the same blog post? I doubt it. It just eats up resources.

This plugin allows you to limit the number of revisions that are automatically saved.

 Sharebar

We all know the power of social sharing these days. So a list of top WordPress plugins would just be incomplete without a social sharing plugin.

This plugin creates the bar that follows the reader down the page as they scroll. You can choose to display buttons from a list of pre-loaded social networks. And you can even create your own.

 Ultimate TinyMCE

This makes the list of top WordPress plugins for me because I’m not a coder. I can code minimally when I absolutely have to – but prefer not to do it.

The visual editor in WordPress is called “TinyMCE.” This plugin extends the features in the default visual editor by providing an array of options and buttons that you can display in your visual editor (i.e. fonts, font sizes, advanced link attributes, video linking, etc.).

 W3 Total Cache

Did I mention site speed already?

This makes the list of top WordPress plugins because I had to have a cache plugin listed here, and this happens to be the best [free] one in my opinion.

 WordPress Editorial Calendar

Given that this blog focuses a lot on content marketing and strategy, I felt I needed to include a “strategic” plugin on my top WordPress plugins list.

This plugin creates a plugin of all your posts and drafts so that you can see a visual representation of the content you have to work with. It also has drag-and-drop capability so that you can schedule and move posts around very easily.

 WordPress SEO by Yoast

Most top WordPress plugins lists will probably opt for the “All-in-one SEO Pack” plugin. But I find that this one does a much better job. It actually analyzers your content and points you in the right direction of where you need to improve it for better optimization.

I actually bought a plugin a while back that has more or less the same capabilities as this free plugin does. In fact, SEO by Yoast is actually better in some areas.

 WPtouch

The world is going mobile. And your blog or website should be too. Luckily if you are using WordPress, optimizing your site for mobile devices is as easy as installing WPTouch.

There are some other mobile optimization plugins out there. And I’ve tried a few of them. I think this is the best one because it actually allows you to customize some of the smaller details that get changed in the conversion process.

 WP-Optimize

I’ve talked a lot about optimization on this top WordPress plugins list, so let’s end it with a plugin that’s actually called “WP-Optimize”.

This plugin helps you manage and clean your WordPress database. You can get rid of all the extra data you don’t really need any more to improve site performance and save resources.

That’s it for now. Those were just a few of the top WordPress plugins. But there’s plenty more plugins (and other tools) that you can take advantage of. Click to get instant access to a list of 100+ marketing tools. 

 

What Food, Inc. Can Teach You about Good Marketing

Food, Inc.

Marketing Lessons from Food, Inc. Ever watch a movie that made you angry?

A few days ago I watched “Food, Inc.” – a documentary about the origins of the food that we eat (at least here in the U.S.). To be honest, it was a bit disturbing. So disturbing that it did make me angry.

Why? Because I loves me some burgers. And this movie made me feel like I can’t eat them any more. This makes me especially angry because I am currently in search of the best burger in NYC (any suggestions?).

Why so disturbing

Let me begin by saying that you should definitely watch the movie. It’s a real eye-opener.

Essentially it details why our food system is completely messed up. It is driven by one staple crop. This is driven by government laws and subsidies. And the government food policies are driven by a few large corporations.

It’s really the perfect example of why I hold Libertarian beliefs. The government needs to stay out of business, and not subsidize a single thing. Or else it leads to a broken system filled with corporate fascism – where small businesses that deliver real value are at a disadvantage.

But I digress. Just watch the movie.

That being said, there were some key takeaways from the movie that can easily be applied to the marketing world.

Learn the Strategy

One of the people that is interviewed throughout the film is a farmer who does everything the “old school” way. He feeds his cows grass, not corn. He cleans his chickens outside…by hand.

He describes our country as one full of “technicians.” Everyone always asks “how?”

How do we make things more efficient? How do we solve problems by adding technology or steps into the process?

But no one ever asks “why?”

This is an essential question to ask, and one that I’ve covered here before. It is the linchpin of strategy.

“How” is the tactics. But knowing “why” reveals the big picture.

Speaking of which…

Ask the right Questions

I’m always amazed by how many people ask the wrong questions in marketing.

I see questions like…

  • “How do I get x-number of visitors to my site per month?”
  • “How do I get x-number of subscribers?”
  • “How do I get x-number of Facebook followers?”

But why do you need those things?

Before you start a marketing campaign you need to figure out a big-picture strategy. What will have a direct effect on your bottom line. You are running a business after all, aren’t you?

And since most of us don’t have access to unlimited funds or government regulators (like some of the companies in the movie do), we need to be smart with our decision making. And that starts by asking the right questions.

Information is Marketing

If this isn’t your first time here then you already know that I’m big on content creation. Content is information. And information is marketing.

“Food, Inc.”, for example, is a marketing piece. It is promoting one method of food production, while painting a different one in a negative light.

Organic food purchases have been rising at 20% per year. Why? Because of information. So are you creating content and putting your information out there?

Give the Customers what they want

After customers receive information, their decisions may change.

For this reason, WalMart decided to start carrying organic foods and milk without hormones. The decision was based on customer preferences.

The “old school” farmer I mentioned earlier is also doing fine for himself. Because people want what he has to offer. Customers drive hundreds of miles to get it. Why? Because they have information that is driving an unbounded need for his product.

Do your customers feel a need like that for what you have to offer? If not you should be driving that need with information and content.

[Inforgraphic] State of Blogging 2012

I came across this infographic about “The State of Blogging 2012″ from Blogging.org and thought it was worth a share because it has some interesting insights.

Speaking of blogging in 2012, if you are in the NYC area you should definitely think about coming to TribeUp NYC – an event organized by my friend Dino Dogan. It features some amazing speakers and is looking to be one hell of a value-packed event. I’ll be there!

To be fair, I’m always weary of studies and statistics like this. In fact, I have another infographic in the pipeline to share with you which explains exactly why I’m always weary about infographics – try to wrap your mind around that one :) .

But nevertheless, I find them interesting.

What I find especially interesting in this case, is the breakdown of gender, income and platforms. According to this, significantly more men blog than women. The vast majority of people never even make $100 from their blog. And almost half of bloggers use WordPress as their platform.

That last part didn’t really surprise me. As I’ve stated before, I think WordPress is the best CMS (and definitely the best blogging platform) considering how flexible it is in terms of features and extensions. You can do some amazing things with it without ever touching a piece of code.

What I did find very surprising is the number of businesses that have a blog according to this infographic. That number doesn’t seem right. There are still many businesses out there that don’t even have a website. So clearly this study is extremely skewed.

Plus, 60% of businesses have a blog, but 81% of blogs never even make $100? Something doesn’t add up. Although if you are blogging for business and are struggling to convert that into income – feel free to contact me for a consultation.

Anyway, let’s dive right into it. What do you think of the data presented here?

State of Blogging Infographic