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Category Archives: Content Marketing

Advice for First Time Content Marketers from Joe Chernov

Posted by Eugene Farber in Content Marketing

In the early days of Content Strategy Hub I interviewed a number of experts in the areas of content marketing and content strategy. You can find the entire series here. One of the participants in that interview series was Joe Chernov. And today I have some more great info provided by Mr. Chernov through a… Continue Reading >>

Repurposing Content: The Definitive Guide

Posted by Eugene Farber in Content Marketing

Content repurposing is becoming more and more crucial for an effective content marketing mix. Not too long ago having a blog for your business was considered edgy…ahead of it’s time. But today it is becoming more and more the norm. So how do you stand out? You become omnipotent. And you do so by repurposing… Continue Reading >>

The Secret to More Exposure through Syndication: Overcome People’s Unjustified Fears

Posted by Eugene Farber in Content Marketing

In one of my previous posts I talked about creating a content mix that will help you increase exposure (and, in turn, your bottom line). The idea is that you want to have a good mix of informative content that puts your expertise on display, exposure-oriented content that…well…gets you exposure, and persuasive content that actually… Continue Reading >>

Avoid this Awful Advice to Get the Most out of Your Content

Posted by Eugene Farber in Content Marketing

Wouldn’t it be great if you could actually write less, and get more out of the content you already have? It’s not impossible. In fact, it’s pretty easy. You can use what you already have to gain more exposure and tap into some of the biggest platforms online as a traffic source…without much extra work.… Continue Reading >>

Content Curation: The Ultimate Guide

Posted by Eugene Farber in Content Marketing

Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content. But when you curate content, you don’t really have to produce anything. Sort of… There are a lot of misconceptions… Continue Reading >>

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