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Category Archives: Content Marketing

How To Create Epic Content With One Simple Question

Posted by Eugene Farber in Content Marketing

How do you make your content stand out in a sea of words? The blogosphere is expanding at an exponential rate. And content can be a great tool for marketing – but you need people to see it. And what’s more – you need people to take the time to read it and appreciate it. To… Continue Reading >>

Repurposing Content: How To Steal The Print Magazine Content Advantage

Posted by Eugene Farber in Content Marketing

While print publications are suffering because the entire industry is moving to the internet, there is an advantage inherent in magazine publishing that doesn’t necessarily exist in writing a blog online. The other day, as I was walking through a store with my girlfriend, I glanced at a magazine on the rack in front of… Continue Reading >>

Three Specific Problems Content Marketing Solves

Posted by Eugene Farber in Content Marketing

Businesses exist to solve problems by providing products and services. Doctors are in business to solve the customer problem of ailments. Grocery stores are in business to solve the customer problem of hunger. And Zynga is in business to solve the customer problem of boredom. Good marketing is what connects the businesses with the solutions… Continue Reading >>

[Infographic] The Rise of Content Marketing

Posted by Eugene Farber in Content Marketing

While content marketing itself isn’t necessarily something new, the concept of content marketing has experienced explosive growth. In my content marketing timeline post, I share an image of the Google Trend for the term “content marketing.” It is almost nonexistent until it takes off like a rocket in the year 2011. The wonderful people at BlueGrass… Continue Reading >>

Are You Missing This One Piece of Content?

Posted by Eugene Farber in Content Marketing

While putting your finger on just one piece of content that will work miracles for your business is pretty difficult to do (bordering impossible), I decided to ask the question anyway… “What is the one piece of content that any business owner needs to create in order to have a successful online business presence?” … Continue Reading >>

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