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Category Archives: Content Strategy

Increasing Sales Through Blog Navigation

In a previous post I compared blog navigation to the New York Subway system. Sure, there are local stops that people want to get off at. But some people need to get to the important stops faster – and you need them to get there faster too. These more important “stops” are your money pages. Continue Reading >>

The Content Marketing Implementation Timeline

The Content Marketing Implementation Timeline

The rise of content marketing popularity is hard to deny. I’ve already shared an infographic on the topic. And to drive home the point, look at the Google trend for the search term “content marketing”: And yet, not everyone is sold on the idea that content marketing is right for them. I’ve found that this Continue Reading >>

Content Marketing Statistics: Most Marketers Are Missing This!

Content Marketing Statistics: Most Marketers Are Missing This!

A while back I shared an infographic from Marketo displaying some very interesting content marketing statistics and trends. If you didn’t see it, you can check it out here. The infographic is based on an annual report put out by the Content Marketing Institute, and really gives a great snapshot of the what is going Continue Reading >>

Deliverability VS Creativity: Don’t Disappoint Your Audience

Deliverability VS Creativity: Don’t Disappoint Your Audience

When it comes to marketing, creativity is pretty important. But it should not come at the expense of deliverability – especially in the world of content marketing. If you are creating content and need people to see it, you have to make sure that they can see it. And as the lines between the online and offline Continue Reading >>

Best Content Management System: The Only CMS You’ll Ever Need

Best Content Management System: The Only CMS You’ll Ever Need

A CMS is a content management system. In the instance of content marketing, “CMS” really applies to the system you use to add, delete, edit and organize (in short, manage) your content. A couple of weeks ago I had a discussion with a recruiter who reached out to me about a content strategist role for Continue Reading >>

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