In Content Strategy 101 I mention something called a content inventory. Sounds boring, right?
Don’t tune out quite yet, a content inventory is a tool that most people ignore. And as a result they are ignoring the future of their content.
Content is an asset, and should be treated as such. If you run a store selling diapers, you would keep an inventory of every single stinky (well…hopefully clean…) diaper you have.
You should be keeping an inventory of your content as well.
By keeping a content inventory I know what needs to be edited, deleted, updated, etc.
And that is why my content has a better future than yours. Unless you stick with me that is…
What is a Content Inventory?
A content inventory is simply a list of the content you own.
Why is a Content Inventory Necessary?
A content inventory gives you a visually viable “snap shot” of your content.
This helps you match your goals with what you actually have.
Millions of people use WordPress to create, manage and organize their content. While it is an absolutely incredible platform, it falls short when you have to take a look at your content as a whole.
Visualizing your content in totality isn’t hard when you have 5 total posts. But what if you have 100? Or 500? It get’s a little harder to decide what needs to be updated, deleted, etc, without a tool to simplify the process.
How Do I Make a Content Inventory?
Creating a content inventory is simple.
For my content inventory I use an Excel Spreadsheet to list all of the data I deem critical about each piece of content.
Of course, creating a content inventory can become a really labor-intensive task if you have hundreds of pieces of content and haven’t even thought about keeping track of them yet.
That doesn’t make a content inventory any less necessary…quite the opposite in fact.
If you don’t want to undertake the task of creating a content inventory for yourself from scratch, check out my services page. We can work together and make it happen for you.
What do I include in My Inventory?
This is really up to you. You know your content best and you are best suited to decide what metrics are important for you.
At the very least you should include the Title, URL and Date of your content. You might also want to include an index # for each piece of content for easy referencing.
For my personal content inventory I include the following:
- Index #
- Format (Text, Video, etc)
- Access (Public, Private, Member, etc)
- Content Type
- Source (URL)
- Date Posted (Original date content went live)
- Last Updated (Date the content was last updated)
- Internal Links (This is where the Index # comes in handy)
- Owner (Who is responsible for the content…so far it’s all me ).
Giving Away My Competitive Advantage…
To get you started I am giving you as much of an inside look as anyone can possibly give.
Enter your email below and you will get the actual content inventory I use for Content Strategy Hub.
You can use it as a template for your own content inventory, or just to see exactly what I’m doing.