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Category Archives: Social Media

Target Audience Mistakes: Why LinkedIn Has Been Driving Me Crazy

Target Audience Mistakes: Why LinkedIn Has Been Driving Me Crazy

I’m a huge fan of LinkedIn. If you’re in the B2B space, it is definitely a social network that you want to be active on. And I’ve been quite active…driving plenty of traffic and leads from the network. But to get leads, you need to know who your potential customers are; who your target audience is. Otherwise it’s a Continue Reading >>

The Easiest Way to Get Facebook Exposure?

The Easiest Way to Get Facebook Exposure?

Facebook is often a mystery to business owners. But the name of the game is exposure – get more eyeballs on your stuff. And I’m going to share with you what is, in my opinion, the easiest way to get Facebook exposure. To be perfectly honest, I don’t focus much on Facebook (or social media Continue Reading >>

[Video] The State of Social Media in 2013

Here we are into the last month of 2012. And assuming the world isn’t going to end, the new year is right around the corner. Today, I want to share a video with you about some social media statistics to keep in mind for the new year. Once again, as I always point out when Continue Reading >>

[Infographic] How to Get More Clicks on Twitter

There’s no question that social media can be used a good source of traffic. While I often criticize it, and even write posts about how we should ignore social media, I never had any delusions about it’s potential. Of course one of the usual suspects when it comes to social media is Twitter. And if you are going to Continue Reading >>

[Infographic] How Much do Small Businesses Spend on Social Media?

The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them. And, quite frankly, some businesses are better off just ignoring social media. Note: If you are lost or confused, suffering Continue Reading >>

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