This infographic was recently published on the MarketingProfs blog. It does a pretty good job of summing up what content marketing is, how it’s used, how it should be used and why it is effective (in relation to the customer).
Before you go on and take a look through it, I have to to warn you (and insert a shameless plug )…
Just jumping onto the content marketing bandwagon might get you there. But jumping onto bandwagons is dangerous because while content marketing is definitely effective, and you should pursue it, most marketers are missing a main ingredient in the mix.
If you want to get started on the right foot, or correct course, check out my Strategic Content Launch Pad. It is a veritable strategy guide to help you use content to drive online business results (I guarantee you’ll love it).
OK, plug over. Now enjoy the infographic, and don’t forget to check out the questions at the bottom of the post!
Do you use content marketing to drive business results? Have you ever obtained a customer because of your content marketing efforts? Do you feel like you’re jumping on the bandwagon? Is it blindly, or do you have a strategy?