• This infographic was recently published on the MarketingProfs blog. It does a pretty good job of summing up what content marketing is, how it’s used, how it should be used and why it is effective (in relation to the customer).

    Before you go on and take a look through it, I have to to warn you (and insert a shameless plug :) )…

    Just jumping onto the content marketing bandwagon might get you there. But jumping onto bandwagons is dangerous because while content marketing is definitely effective, and you should pursue it, most marketers are missing a main ingredient in the mix.

    If you want to get started on the right foot, or correct course, check out my Strategic Content Launch Pad. It is a veritable strategy guide to help you use content to drive online business results (I guarantee you’ll love it).

    OK, plug over. Now enjoy the infographic, and don’t forget to check out the questions at the bottom of the post!

     Your Two Cents: 

    Do you use content marketing to drive business results? Have you ever obtained a customer because of your content marketing efforts? Do you feel like you’re jumping on the bandwagon? Is it blindly, or do you have a strategy?

    7 Responses to [Infographic] How to Jump on the Content Marketing Bandwagon

    1. Charles Miske says:

      I really enjoyed this as a visual representation – makes a good sales pitch.

    2. Blog Soup 01.17.2012 How to curate people and other social media DOHs « The unofficial blog of Stan Faryna says:

      [...] How to Jump on the Content Marketing Bandwagon by Eugene [...]

    3. Jeevanjacobjohn says:

      Loved the Info graphic! Thanks for sharing it, Eugene!

      I don’t do any business with my blog, right now. But, I do plan to do it in the future.

      Right now, I am more focused on creating content, marketing it, building traffic/community and doing it all over again :D

      Jeevan Jacob John

      • Eugene says:

        Do you eventually plan on making a business out of it though? I found that with my old blog I was doing exactly that…creating content and trying to promote that…but it never got me anywhere business wise.

        This time around I started out with a business mindset and it has made a huge difference.

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