The following infographic from Marketo gives some interesting insights about content marketing.
Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
While it may not be completely over taking traditional advertising in the immediate future, it is definitely growing. And one day, perhaps int he not so distant future, traditional advertising may lose its edge.
If you aren’t sold on the power of content marketing, take a look…
So what do you think? Is traditional advertising in danger?