• ways to improve contentContent is everything online. Without it, we would just have domains with blank screens…and that’s no fun. So how do you improve your content?

    We’ve reached a point where improving your content consistently is a necessity due to the overflow (of both good, and bad content) online. So to stand out, you have to be great.

    This is what I like to call a “flow of consciousness” post. I just sat down and poured out this list in one sitting (so hopefully it makes sense :) ).

    Here are 54 ways to bring your content to the next level:

    1. Set goals before writing
    2. Identify your target audience and write to them
    3. Tell a story
    4. Create “resources,” not just blog posts
    5. Make your content easy to read
    6. Make your content findable
    7. Make your content actionable
    8. Make your content shareable
    9. Ask for feedback
    10. Speak plainly
    11. Be brief
    12. Use images
    13. Use video
    14. Use infographics
    15. Use lists with bullet points
    16. Use segments and sub-headings
    17. Be positive
    18. Or…be negative (call someone out)
    19. Find a villain
    20. Mention others
    21. Interview others
    22. Interlink your content
    23. Try to evoke emotion
    24. Write with black font on a white background (no need to get fancy)
    25. Ask questions
    26. Answer responses
    27. Use metaphors
    28. Talk about current events
    29. Use meta tags
    30. Have an inviting meta description
    31. Don’t be afraid to use keywords within the content
    32. Write for humans, then edit for search engines
    33. Check what has worked, then repeat
    34. Post your content to social networks (Facebook, Twitter, and LinkedIn)
    35. Post your content to groups on those social networks
    36. Post your content to StumbleUpon
    37. Develop a content schedule
    38. Keep a content inventory
    39. Invite guest bloggers
    40. Guest post on other blogs
    41. Use your real/human voice
    42. Be honest
    43. Be transparent
    44. Be accessible
    45. Create expectations
    46. Exceed Expectations
    47. Create attention-grabbing titles
    48. Create regularly and often
    49. Update old content
    50. Use the inverted pyramid method of writing
    51. Create a persona
    52. Use strategic formatting (bold the important parts)
    53. Be cross-platform friendly (mobile)
    54. Have a strategy!

    So what do you think? Have any that I missed? Do you do any of these?

    Before you answer, please share this post with one (or all :) ) of the share buttons provided to you. And don’t forget to sign up for updates!

    8 Responses to 54 Ways to Improve Your Content

    1. Kris Olin says:

      Great points, Eugene! That last one is the hardest, mate!

    2. Anna Perkins says:

      I absolutely love your post about “54 Ways to Improve Your Content” each tips you provided are very informative. I will apply your strategies to my content immediately. Thank you for sharing…

    3. Annie Andre says:

      Hi Eugene,
      What a fantastic resource you have here.

      This is exactly why so many people struggle with content. there’s so much to consider.

      The biggest thing that helps me is to write to one person. It’s the same as writing to my target audience which you have listed.

      i find one person in my mind to write to and the rest magically flows. It’s easier to write to one person than to everyone and solve everyones problems.
      Seems elementary but it was a turning point for me.

      • Eugene says:

        Sometimes the most effective strategies seem elementary. But that is only because they make sense. What’s not elementary, however, is discovering that strategy to begin with!

    4. Steve@Affiliate Marketing Tips says:


      Great list of ideas here. Not only will these idea make your content stronger, but many of them will help generate the ideas so you never run out of ideas anyway.

      Someone just making their content more actionable and adding in videos and images alone (just 3 of your points) will find their content so much more enjoyable to the readers.

    5. John Duff says:

      Great write up..very important points to write a good content.

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