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Don’t Be a Mashochist: How to Make 2014 Your Best Year Ever

Don’t Be a Mashochist: How to Make 2014 Your Best Year Ever

To bring in the New Year I did the unthinkable…went to Times Square to watch the ball drop. After 10 hours of huddling with strangers in below freezing temperatures, suffering through wind burn (woke up the following morning with my face hurting)…and suffering even more through waiting to pee for 9 hours (TMI?), we finally Continue Reading >>

How to Rank YouTube Videos; Become The Go-To Expert in Under Two Weeks

How to Rank YouTube Videos; Become The Go-To Expert in Under Two Weeks

How you would like to become the go-to expert in your field in two weeks or less? Sounds unreasonable. But the reality is, with the current state of SEO it’s actually very possible. You just need to know how to rank YouTube Videos. It’s a part of what I call the “Domain Dominance Strategy.” The Continue Reading >>

36 Powerful Link Building Strategies to Boost SEO, Rankings and Sales

36 Powerful Link Building Strategies to Boost SEO, Rankings and Sales

There is a lot of debate in the SEO world about the most effective strategies. On the white hat side, SEO amounts to a lot of work similar to PR. On the black hat side, you will find blog networks, automated spam links, and attempted rankings through more technical means. I have recently seen many Continue Reading >>

Three Reasons Why Accountants Make Great SEOs

Three Reasons Why Accountants Make Great SEOs

At first glance it may seem like in the business world accountants and marketers are on opposite sides of the spectrum. Accountants crunch numbers. Marketers are the creative types. But in reality, accountants can be quite creative. That’s how you get some of the landing in prison :). But it’s the analytical part of the Continue Reading >>

Evil Marketing: Sneaky Way to Win an Election Using “Mind Reading”

Evil Marketing: Sneaky Way to Win an Election Using “Mind Reading”

In my recent post about ad copy, I used a headline that said “Great Ad Copy Is…Evil?” And went on to explain… The truth is, great ad copy isn’t about reality. [...] It’s all about emotion. It’s about getting into the head of the prospect and making them feel [...] Well ad copy is just a tool. And tools Continue Reading >>

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