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Three Reasons Why Accountants Make Great SEOs

Posted by Eugene Farber in SEO

At first glance it may seem like in the business world accountants and marketers are on opposite sides of the spectrum. Accountants crunch numbers. Marketers are the creative types. But in reality, accountants can be quite creative. That’s how you get some of the landing in prison :). But it’s the analytical part of the… Continue Reading >>

Evil Marketing: Sneaky Way to Win an Election Using “Mind Reading”

Posted by Eugene Farber in Marketing

In my recent post about ad copy, I used a headline that said “Great Ad Copy Is…Evil?” And went on to explain… The truth is, great ad copy isn’t about reality. [...] It’s all about emotion. It’s about getting into the head of the prospect and making them feel [...] Well ad copy is just a tool. And tools… Continue Reading >>

Great Ad Copy: How to Outsmart a Millionaire

Posted by Eugene Farber in Copywriting

You can learn a lot just from devouring great ad copy. The best copywriters create ads that speak directly to a specific target audience. And when you have the right audience, and the right message, you have gold. In this post I want to share with you an ad that is absolutely brilliant. And I’ll… Continue Reading >>

Email Marketing: 7 Myths You Shouldn’t Believe

Posted by Eugene Farber in Email Marketing

It may seem like email is a relic in this new “social media world.” However, businesses would be making a huge mistake to ignore it. Email marketing is one of the most (if not the most) effective marketing tactics that you have at your disposal. That’s precisely the reason that I cover email marketing in the first… Continue Reading >>

Is One Of These Five Issues Holding Back Your Business?

Posted by Eugene Farber in Marketing

Have you ever wondered what separates a business struggling to bring in new clients from one that has to beat off new leads with a stick? Maybe you’re one of those businesses that is currently struggling. If so, then you’ve come to the right place. A short while ago I held a webinar for accountants… Continue Reading >>

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