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Evil Marketing: Sneaky Way to Win an Election Using “Mind Reading”

Evil Marketing: Sneaky Way to Win an Election Using “Mind Reading”

In my recent post about ad copy, I used a headline that said “Great Ad Copy Is…Evil?” And went on to explain… The truth is, great ad copy isn’t about reality. [...] It’s all about emotion. It’s about getting into the head of the prospect and making them feel [...] Well ad copy is just a tool. And tools Continue Reading >>

Great Ad Copy: How to Outsmart a Millionaire

Great Ad Copy: How to Outsmart a Millionaire

You can learn a lot just from devouring great ad copy. The best copywriters create ads that speak directly to a specific target audience. And when you have the right audience, and the right message, you have gold. In this post I want to share with you an ad that is absolutely brilliant. And I’ll Continue Reading >>

Email Marketing: 7 Myths You Shouldn’t Believe

It may seem like email is a relic in this new “social media world.” However, businesses would be making a huge mistake to ignore it.  Email marketing is one of the most (if not the most) effective marketing tactics that you have at your disposal. That’s precisely the reason that I cover email marketing in the first Continue Reading >>

Is One Of These Five Issues Holding Back Your Business?

Is One Of These Five Issues Holding Back Your Business?

Have you ever wondered what separates a business struggling to bring in new clients from one that has to beat off new leads with a stick? Maybe you’re one of those businesses that is currently struggling. If so, then you’ve come to the right place. A short while ago I held a webinar for accountants Continue Reading >>

A Monday Morning Massive Attack of Marketing Lessons

A Monday Morning Massive Attack of Marketing Lessons

I think it’s safe to say that at this point, my brain works much differently than most people’s. While most people’s “Lizard Brain” sends them subconscious signals for primal needs. Like… “I’m hungry” “I’m scared” “That’s my towel…don’t touch it” (what?) Mine just usually sends me one signal: “There’s a marketing lesson in that…” Sick…I Continue Reading >>

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