Auditing Yourself! Performing a Content Audit

Existing Content Audit

Define Ownership
Content ownership becomes an issue in larger corporations.

Questions have to be answers and roles have to be assigned. If more than one person is responsible for the content process then there needs to be a remarkable level of communication between them in order for everyone to stay on…

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Publishing Your Content Strategy Dictionary: Some Definitions

Ideal Client

One of the biggest mistakes that many businesses make when creating content is ignoring the customer.

Who are you writing/creating content for if not the customer?

What is the purpose of you content if not to convert visitors into repeat visitors, repeat visitors into customers, and customers into loyal customers?

Figuring out who…

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The Pesky “H” of Content Strategy

Web Content Strategy

What is Strategy? 
Strategy is a plan of action designed to achieve a specific goal.

Strategy is what allowed Genghis Kahn and the Mongols to create one of the greatest land empires in history; conquering more land in 25 years than the Roman Empire could in 400.

Strategy took Hannibal and a…

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16 Popular and Effective Content Formats

Content Options

There are several different content formats that you can choose from. Any of them can be effective depending on the situation. Some are better than others depending on what you are trying to accomplish. But here is an overview:

Blog Post: I don’t think this one needs much explanation. Blog…

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10 Business Goals You Can Accomplish With Great Content

Content

You may have heard of it before. You may have cringed at the sound of it. You may have buried it under the rug, putting it off to “clean up” later…when the time is right.

Content Strategy!

The good news it doesn’t have to be that scary. You don’t have to…

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