In Strategic Content Launch Pad, I mention that the content you release does not always have to be 100% original (or even 100% your own). Repurposed content can be a gold mine.
But to make repurposed content a success, you do have to do one of two things:
- Although the content may not be original, you have to deliver it in an original way, and
- Although the content may not be your own, you need add a personal twist to it by adding some sort of value (and obviously have permission to repurpose in the first place).
For example, I know of one very respected online marketer who has repurposed one of the most famous wealth-creation books of all time. The book is in the public domain, so copyright is not an issue. He has added value to it, and gives it away for free. This draws in a lot of visitors and subscribers for him.
I, myself, have repurposed existing content that I created to deliver it in a different way to get a boost of traffic and subscribers.
Both of these scenarios are discussed in more depth in Strategic Content Launch Pad.
Today I want to share with you an example of repurposed content that is absolutely beautifully done.
Repurposed Content Goes Viral
The video below went viral and hit close to one million views within a week!
Since then, the views have dropped off dramatically. But it is still getting around 10,000 views per day. Still not too shabby, right?
I love this video because it resonates with me personally. When I graduated high school, one of my favorite teachers gave me the book – the original content that this video is repurposing. But, clearly, I’m not the only one this resonates with as the video keeps getting shared.
The video is clearly professionally produced. And not everyone can make something of this quality. But everyone can re-package written content an put a pretty cover on it, for instance.
And if you create videos, they don’t have to have such a high production quality (although it certainly helps).
So what do you think? Is there any promise in repurposed content for you?