Top WordPress Plugins to Supercharge Your Marketing

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Top WordPress PluginsOne of the many reasons I love WordPress is the ability to extend it’s core functions with an array of plugins.

It’s very rare that I come across a functionality that I am looking for, for which a plugin does not already exist. Here are just a few of the top WordPress plugins I use here, and on some of my other websites, to make the sailing a little more smooth.

Keep in mind that I say just a few. This is definitely not a definitive list of top WordPress plugins. In fact, I tried to lean towards the plugins that don’t get as much attention on some other blogs.

But I am keeping a much lengthier list of plugins and other tools here; which you can get instant access to.

Anyway, let’s get to it…

 Contest Domination

There is actually a funny story why this makes the top WordPress plugins list. I was about to have a coder friend create a script for me that does exactly what this plugin does.

It’s not for this site, but for another fairly large project I am about to undertake (maybe I’ll talk about it here later). I found it completely by accident; and when I did, I didn’t hesitate to pick it up. I’ve tested it out and it works amazingly well. Don’t you just love it when you find something that perfectly suits your needs?

Content Domination can be used to drive a lot of traffic and create a lot of buzz. I think a tool like this more than deserves to make the list of top WordPress plugins.

 Duplicate Post

This plugin makes the top WordPress plugins for two reasons.

The first reason is that it makes it extremely easy to create “series” posts. It’s something that can save you a lot of time when you are creating content like the “magic content” I talk about here.

The second reason this makes the top WordPress plugins list is the recent change Google made to its Website Optimizer tool. That being, they got rid of it :) .

Now, if you want to use Google to run split tests for free, you must do it from within Google Analytics. To run a test, you need to create several versions of the same page and test those variations. This plugin allows you to create a copy of a post or page with just one click, and then you can edit the copy to test the changes you want.

 End Content

This makes the top WordPress plugins list for its ease and functionality. The “End Content” plugin simply creates a form to input text or code. Whatever you put in automatically shows up at the end of each blog post. That’s how the opt-in form at the end of each blog post appears on this blog.

And that form was getting a lot of action until I installed another plugin, which I will mention further down :) .

 Lazy Load

This makes the top WordPress plugins list because it effects something extremely important: site speed. Of all the many reasons you should worry about site speed, perhaps the most important is that studies have shown that site speed is a huge factor in user experience (and a huge deciding factor of whether visitors will stay on your page or not). And that effects sales.

The plugin works by delaying the loading of off-screen images until the visitor actually scrolls down to them.

 Qoate Scroll Triggered Box

This makes the top WordPress plugins list because it absolutely destroyed another plugin that I love (the “End Content” plugin). Until I discovered this plugin, the “End Content” opt-in form was getting a lot of attention. And while it still gets some today, Qoate Scroll Box isn’t even on the same playing field.

This plugin is the one that powers the opt-in box that slides out of the bottom-right corner of the screen as visitors scroll down the page. You can customize what goes into the sliding field, which side it slides out of and how far down the page the user has to scroll to activate the scroll box.

Pretty powerful stuff, and one of the coolest and most useful plugins I’ve found. Any list of top WordPress plugins that doesn’t include the “Qoate Scroll Triggered Box” is just incomplete.

 Revision Control

This plugin makes the list of top WordPress plugins because it saves you a lot of resources by limiting the number of revised copies WordPress saves.

By default, WordPress saves different revisions of pages and blog posts in case you want to revert to an older version. But do you really need 10 copies of the same blog post? I doubt it. It just eats up resources.

This plugin allows you to limit the number of revisions that are automatically saved.

 Sharebar

We all know the power of social sharing these days. So a list of top WordPress plugins would just be incomplete without a social sharing plugin.

This plugin creates the bar that follows the reader down the page as they scroll. You can choose to display buttons from a list of pre-loaded social networks. And you can even create your own.

 Ultimate TinyMCE

This makes the list of top WordPress plugins for me because I’m not a coder. I can code minimally when I absolutely have to – but prefer not to do it.

The visual editor in WordPress is called “TinyMCE.” This plugin extends the features in the default visual editor by providing an array of options and buttons that you can display in your visual editor (i.e. fonts, font sizes, advanced link attributes, video linking, etc.).

 W3 Total Cache

Did I mention site speed already?

This makes the list of top WordPress plugins because I had to have a cache plugin listed here, and this happens to be the best [free] one in my opinion.

 WordPress Editorial Calendar

Given that this blog focuses a lot on content marketing and strategy, I felt I needed to include a “strategic” plugin on my top WordPress plugins list.

This plugin creates a plugin of all your posts and drafts so that you can see a visual representation of the content you have to work with. It also has drag-and-drop capability so that you can schedule and move posts around very easily.

 WordPress SEO by Yoast

Most top WordPress plugins lists will probably opt for the “All-in-one SEO Pack” plugin. But I find that this one does a much better job. It actually analyzers your content and points you in the right direction of where you need to improve it for better optimization.

I actually bought a plugin a while back that has more or less the same capabilities as this free plugin does. In fact, SEO by Yoast is actually better in some areas.

 WPtouch

The world is going mobile. And your blog or website should be too. Luckily if you are using WordPress, optimizing your site for mobile devices is as easy as installing WPTouch.

There are some other mobile optimization plugins out there. And I’ve tried a few of them. I think this is the best one because it actually allows you to customize some of the smaller details that get changed in the conversion process.

 WP-Optimize

I’ve talked a lot about optimization on this top WordPress plugins list, so let’s end it with a plugin that’s actually called “WP-Optimize”.

This plugin helps you manage and clean your WordPress database. You can get rid of all the extra data you don’t really need any more to improve site performance and save resources.

That’s it for now. Those were just a few of the top WordPress plugins. But there’s plenty more plugins (and other tools) that you can take advantage of. Click to get instant access to a list of 100+ marketing tools. 

 

One Response to Top WordPress Plugins to Supercharge Your Marketing
  1. Joe Boyle

    I love the plugins – all are spot on and I have used the majority of them. I particularly like the ones for building an email list. I’ve been targetting some effort lately towards building my list up, and so many small things help. Great post! :)

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