I’m sure you’ve seen more than your fair share of chatter about using social media for your business. But there is a lack of examples of how to do so. Today I have a quick example to share with you relating to the use of social media for business marketing and Valentine’s Day (how appropriate ).
So you have a Facebook account…and a Twitter account. Now what? What do you do with them?
I think that most people use Twitter to connect with other individuals in the same industry. So internet marketers tend to gravitate towards internet marketers. And bloggers tend to follow other bloggers. And it becomes a bit of a social club rather than a business generator.
The problem is that social media sucks up a lot of time. And being social can be fun…but it doesn’t drive business results (similar to blog comments).
However, if you have the right approach (read: strategy) to social media, you can turn it into a viable marketing platform rather than a place to chat with your online friends.
A Real Life Example
Today I want to quickly share an example of a company that is doing just that…and this comes from personal experience.
A few weeks ago I posted a Twitter message about how much time I just spent looking for a restaurant to take my girlfriend to on Valentine’s Day.
And there was a company out there…watching.
Within a half hour of posting that message I received a response from a @GemsAround, a jewelry company seeking out individuals like me who were talking about Valentine’s Day (or girlfriends).
They responded to me. I took notice. And now they get a mention in this post .
Why it Was Effective
This company wasn’t being “salesy” or trying to promote anything directly. They were just responding to a message that I, myself, put out there.
But my message told them enough about me to make me a good prospect for their business:
I have a girlfriend. People in relationships give gifts. And one of the more common, yet valuable, gifts is jewelry.
And while I have no immediate plans to purchase jewelry, if I ever do I will probably at least check out what they have to offer. This is a big step.
Because before this message I had no idea who this company was. Now I do. And now I’m talking about it.
How to Do The Same
Pick out some subjects that your target audience will be interested in and search out people on Twitter talking about them.
In this instance it was getting close enough to Valentine’s Day to where that may have been the subject.
On the other hand, Gems Around could have also been searching out men talking about their girlfriends/wives/significant others because they know that this probably makes up a very significant portion of their clientele.
After you pick out a few terms/subjects, click on the “# Discover” option in the top menu on Twitter. The great thing here is that it will find anyone mentioning those keywords in their messages…not just hashtags.
Now it’s as simple as responding to individuals who fit your target audience profile.
Simple enough, right?
I have to admit that I have done a poor job of using Twitter for driving business. And I also have to admit that I loved this company’s approach. So simple…yet so effective.
Do you use Twitter to drive business or to socialize? Do you have any Twitter business success stories?
If you don’t yet, this can be a great way to start.