• Here we are into the last month of 2012. And assuming the world isn’t going to end, the new year is right around the corner.

    Today, I want to share a video with you about some social media statistics to keep in mind for the new year.

    Once again, as I always point out when sharing statistics, take them with a grain of salt. One statistic in particular, which I list in the highlights below, is probably extremely far off reality. And I will point it out.

    Nevertheless, it’s important to focus on the trends, not necessarily the accuracy of the numbers.

    So let’s jump into some highlights, and then the video itself (which I must say is pretty well done).


    Some Personal Notes (Not from the Video)

    I can vouch for the idea that younger generations don’t really use email. I’ve spoken to younger family members who upheld that idea. I’ve also spoken to colleagues who have younger family members who have relayed the same idea to me.

    Another thing to keep in mind, from the feedback that I’ve received, these generations prefer to use Twitter over Facebook.

    Of course  it’s important to keep in mind that a lot of these people aren’t in a “professional setting”; and email communication isn’t a necessity yet.

    So for businesses targeting this audience, social media becomes important for brand awareness. But email doesn’t lose any importance because you want to be able to communicate with the people that are actually make the purchases as well (read: the parents!).

    And just on a side note about social media, this YouTube video was a great way to promote the Socialnomics book :) .

    The Video

    Video Credit: Erik Qualman, author of Socialnomics

    3 Responses to [Video] The State of Social Media in 2013

    1. Tea Silvestre, aka the Word Chef says:

      Thanks for sharing the video, Eugene. I’m thinking I should set up a debate between BJ Mendelson (Social Media is Bullshit) and the Socialnomics author.

      By the way, I’m interviewing Mr. Mendelson later this week. You have any juicy questions you want me to ask him?

    2. Heather Stone says:

      Hi Eugene,
      Really interesting look at the social Web here. Something that I think is really important to remember is that just because Facebook is big enough to be the equivalent of the third largest country in the world, does not mean it is the right community to reach your customers…necessarily.

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